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Ideamart is a platform presented by Dialog Axiata PLC to developers and content providers to use the Dialog network based features via shared APIs and monetize their efforts. The platform allows developers to use features based on Idea Pro, where the scripts to APIs are shared for them to create applications, whereas, Idea Apps comprise of pre-loaded applications for a content provider. The AllApps Appstore presents the applications that are published for the benefit of the general public.