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Since 1988, Lucash, Gesmer & Updegrove has represented over 45 promotional and standard setting consortia, including many of the largest high technology consortia in the world. In the process, the firm has acquired a great depth of knowledge in how to structure, operate, evolve and eventually dissolve successful consortia in an effective fashion. Although typically the firm works with the founders of a consortium from the earliest stage, we have also frequently been engaged to convert a non-incorporated consortium into a corporate form, or to succeed earlier counsel. We have also been retained by major technology companies to advise them on implementing a standards strategy.