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The Lore Institute is fundamentally changing the way the real estate industry has historically and traditionally operated with a simple on-site lead generation concept � establish the online customer as paramount and re-animate excellence in all aspects of the communication with this consumer. Be timely, create value, and deliver an outstanding buying or selling experience through consumer care. In today�s real estate marketing world with 90% of all buyers turning to the internet aligning on-line marketing and sales with your brokerage is a must for future growth.