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NCC Media

A repository for all. VAB Insight Reports. MVPD Directory. A directory of cable system and telco video distributors by market. Network Directory & Planning tools. The Video Advertising Bureau is the leading authority on the quality and value of ad-supported TV and professionally produced video as it is distributed and viewed on every screen and device. The VAB puts the marketers first as it continually invests in industry-leading research and analysis to produce insights into consumer behavior and the power of TV programming to drive awareness, consideration, sales traffic, activation and loyalty. Created by the Cable Networks, Broadcast Networks and the MVPDs to help advertisers capitalize on the consumer’s commitment to the highest quality video across all available digital channels, the VAB plays a crucial role in advancing multi-screen measurement, audience analytics, standards, supply-chain transparency, multicultural marketing, data usage and branded content integration – both nationally and in every local US market.