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SMPTE® 2017 Annual Technical Conference & Exhibition, Oct. 24-26 in Hollywood: Renowned Media and Entertainment Technology Event Will Follow Daylong SMPTE 2017 Symposium Focusing on AI and Machine Learning in Digital Media Creation SMPTE, the organization whose standards work has supported a century of advances in entertainment technology, has opened registration for the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2017), Oct. 24-26 in Hollywood, California, as well as for the SMPTE 2017 Symposium preceding the conference on Oct. 23. Early bird rates are available now through Aug. 12. SMPTE’s Annual Technical Conference & Exhibition is the world’s premier forum for the exploration of media and entertainment technology. Taking place at the Hollywood & Highland Center, the event will fill two exhibit halls and multiple session rooms. SMPTE 2017 will also feature a beer garden, Broadcast Beat’s SMPTE 2017 Live! Studio, and a series of special events culminating with the Annual SMPTE Awards Gala hosted in the Loews Hollywood Hotel’s Hollywood Ballroom on the evening of Thursday, Oct. 26. “The rapid pace of change in the media and entertainment industry makes the SMPTE Annual Conference & Exhibition a critically important event for anyone wishing to experience and understand the latest advances in motion-imaging and audio,” said SMPTE Education Vice President Richard Welsh. “For four days in October, Hollywood will be the place to learn about the research, standards, technologies, and techniques that are enabling amazing new experiences for media consumers worldwide.” Titled “Artificial Intelligence (AI) and Machine Learning in Digital Media Creation: The Promise, The Reality, and The (Scary?) Future,” the day-long SMPTE 2017 Symposium on Oct. 23 will examine how these technologies have gained significant traction in the creation of digital media. Presenters will offer practical use cases throught the production chain — including story and script development, music composition, contextual analysis of dailies, edit preparation, imaging processing, visual effects (VXF) preparation, and audience engagement, along with discoverability and distribution of content. Experts and visionaries in the field will assist attendees in establishing a firm foundation for understanding a technology which may eventually disrupt the media and entertainment industry. The Symposium is included with select conference packages or as an add-on or stand-alone registration. The SMPTE 2017 program committee is chaired by SMPTE Fellows Paul Chapman, senior vice president of technology at Fotokem; Thomas Edwards, vice president of technology and engineering at FOX; and Sara Kudrle, product marketing manager at Imagine Communications. Technical conference sessions will address topics including advances in display technologies; cinema processing and projection technology; larger color and dynamic range; compression; content management and storage, restoration, and preservation; content security; virtual, augmented, and mixed reality (VR, AR, and MR); media infrastructure (SMPTE ST 2110) and distribution; image acquisition and processing; new techniques in audio; quality assurance and monitoring;; workflow systems management; cloud technologies; and encouraging diversity technology. The conference and exhibition schedule includes the usual wealth of technical sessions and networking opportunities, as well as an array of special events. Monday, Oct. 23 • The SMPTE 2017 Symposium will take place throughout the day. SMPTE and Hollywood Professional Association (HPA) Women In Post will present the annual Women in Technology Luncheon, which provides guests the opportunity to discuss ways to increase diversity in the media and entertainment workplace. Tickets are available for purchase separately or as an add-on with conference registration. • The SMPTE-HPA Student Film Festival will highlight the creative use of technology to support the art and craft of storytelling. Screenings will showcase outstanding short films submitted by students from around the world. Tickets are available separately or as an add-on with conference registration. Tickets are free for students, and a donation to the SMPTE Education Fund is suggested for other attendees. Tuesday, Oct. 24 • Day one of the SMPTE 2017 technical conference sessions will feature the opening keynote. • The Ray Dolby and Centennial Exhibit Halls will open at noon. • The Fellows Luncheon, open exclusively to SMPTE Fellows and Life Fellows, will honor the industry leaders newly elevated to Fellow status. SMPTE Fellows who wish to attend must select tickets with their conference registration. • The SMPTE Annual General Membership Meeting is open to all conference attendees, and no separate ticket is required. • The Oktoberfest Reception in the Centennial Exhibit Hall is open to all attendees, and no separate ticket is required. Wednesday, Oct. 25 • Day two of the SMPTE 2017 technical conference sessions will extend the entire day. from 8:30 a.m. to 4:45 p.m. • The Ray Dolby and Centennial Exhibit Halls will open at 10:00 a.m., and an evening reception in the Ray Dolby Exhibit Hall is open to all conference attendees from 5:00-7:00 p.m.., No separate ticket is required. Thursday, Oct. 26 • Day three of SMPTE 2017 technical conference sessions will extend the entire day, with both exhibit halls open from 10:00 a.m. to 2:00 p.m. • The Annual SMPTE Awards Gala will welcome ticketed guests on the red carpet and treat them to a reception and dinner  honoring industry leaders. Tickets are available for purchase separately or as an add-on with conference registration. Tickets for many SMPTE 2017 events are limited, and early registration is encouraged. Early-bird registration pricing is available now through Aug. 12. Attendees also can save by taking advantage of the SMPTE group room rate at the Loews Hollywood Hotel, where a limited block of reduced-rate rooms will be available through Sept. 20, or while rooms remain available. In addition to registering, prospective exhibitors may still secure prime exhibit space now, and sponsorship opportunities are available. Further information about SMPTE 2017 and the SMPTE 2017 Symposium is available at www.smpte2017.org. Additional information about SMPTE is available at www.smpte.org. For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of SMPTE’s notable work. As it enters its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows. SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join. All trademarks appearing herein are the property of their respective owners.

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Since 1988, Lucash, Gesmer & Updegrove has represented over 45 promotional and standard setting consortia, including many of the largest high technology consortia in the world. In the process, the firm has acquired a great depth of knowledge in how to structure, operate, evolve and eventually dissolve successful consortia in an effective fashion. Although typically the firm works with the founders of a consortium from the earliest stage, we have also frequently been engaged to convert a non-incorporated consortium into a corporate form, or to succeed earlier counsel. We have also been retained by major technology companies to advise them on implementing a standards strategy.

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