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Granfondo在意大利语中意为“漫长的距离”或者“伟大的坚持”。诺迪维非常欣喜地将Granfondo世界超耐力自行车赛的理念推向中国。诺迪维公司在中国组织公路自行车赛事拥有丰富的经验，在过去的几年里，已经将长距离自行车的理念赛通过vatternrundan韦特恩自行车赛事植入到中国。 Granfondo means long distance or great Stamina in Italian. Nordic Ways is happy to now also promote the granfondo concept in China via Granfondo China. The Beijing-based sports event management company has extensive experience organising road bike events in the Middle Kingdom, and previously already introduced long-distance cycling via the Vaetternrundan China events over the past few years. In 2012 Nordic Ways also organised and promoted the first ever official granfondo in China in Jilin province: Granfondo Yanbian, after the name of the Korean Autonomous Prefecture bordering North Korea.