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The Virtual Reality Company (VRC) is the world's leading studio for cinematic Virtual Reality experiences. VRC is the studio behind The Martian VR and Raising a Rukus, a family-oriented animated narrative experience. VRC executives include Chairman and Chief Creative Officer Robert Stromberg and CEO Guy Primus. Stromberg directed the Disney tentpole "Maleficent" and won academy awards for production design for "Avatar" and "Alice in Wonderland." Primus is the former Chief Operating Officer of Will Smith's Overbrook Entertainment. He also was the head of digital media for Starbucks where he led the creation of the company's Pick of the Week program, a collaboration with Apple.