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PONGConnect is the World’s First Digital Beer Pong System that disrupts the 60-year-old traditional beer pong game. Designed and developed entirely in Hong Kong, PONGConnect fuses the classic beer pong game experience with todays’ technology. Atalon Ventures, the parent company behind PONGConnect, has innovated an automatic scoring technology using a patented radio-frequency identification (RFID) system – every time a Ping-Pong ball lands in a cup; the system will automatically detect the event and update the score instantly as the game progresses. Furthermore, the whole software has been designed to encourage players for both an easier and more engaged game flow with its customized lighting, sound effects and animation. PONGConnect not just a beer pong game table, but rather a complete package of digital entertainment.